Fritz Underground Winery was established in the late1970s. Arthur Fritz built our winemaking facility into the side of a picturesque hill atop the northernmost region of the famed Dry Creek Valley. The father of current owner Clay Fritz, Arthur Fritz, designed the facility with an incredible foresight he is blessed to be in charge of today. We operate with a modern sensibility for efficiency and awareness by utilizing the unique attributes of our subterranean design. We are fortunate that naturally cool temperatures, ideal for winemaking and cellaring, are maintained without using expensive or carbon-heavy devices common to most modern wine production! What's more, as a three-tiered structure, we're able to further cut down on energy usage by capitalizing on the always plentiful presence of gravity. By harnessing gravity to move our juice from the crush pad down to the tanks and barrels, we're not only saving energy by forgoing pumps, but we're also saving our precious juice from the detrimental effects of excessive pulsation and buffeting. It's in this way that the delicate nuances present in our Fritz Winery Zinfandels, Sauvignon Blancs, Pinot Noirs, and other prized estate fruit are maintained. This imperishable masterpiece represents a viticultural passion for sustainability, quality, and tradition. Visit – we look forward to welcoming you!
We are a proud partner of Priority Wine Pass, where you not only get to discover the best wineries but also save on tasting fees (so you can buy more wine, of course!). They have been around since 2012 and are the largest wine passport program of its kind and offer a full-time concierge that will help once your pass is bought.
Priority Wine Pass is the largest tasting program of its kind and will prove to be a great investment for your trip. What sets them apart from other wine passport programs is the full-time concierge services that start once the pass is bought and will help you throughout your journey because our employees are there every step of the way.
2-for-1 Reserve Tasting with an appointment, click on the 'DEAL' button for more information.